Thinking of redesigning your website?
Here are some of the reasons why re-designing your old website is crucial for your business.
More Mobile Based traffic
Mobile traffic has grown every year for the last decade, now accounting for 52% of all internet traffic. Distorted images, text and poor user experience are the issues users face when a website doesn’t render appropriately to a smaller screen.
According to Google, 61% of users are unlikely to return to a website that doesn’t work well on mobile, with 40% visiting a competitor’s website instead.
Needs Faster Loading Speeds
39% of users abandon a site if it takes too long to load. Loading speeds are a long established SEO ranking factor. Websites with a mobile responsive design load faster than their desktop equivalents, especially when accessed on a mobile or smart device.
It Lacks Basic On-Page SEO
To rank your website on Google, Bing and other search engines for relevant queries, including your business’s brand name, you must perform on-page search engine optimization (SEO). Each page, for example, should have a unique title tag describing the page’s main focus.
The title tag is an HTML element that’s displayed in browser tabs when the page is opened, but they are also used by search engines to create listings. You can customize the way your website is displayed on Google and Bing by creating unique title tags.
It Doesn’t Have Fresh Content
Without fresh content, your website will struggle to attract and retain visitors. Fresh content increases your site’s exposure in the search results, improves the overall quality of your site, and it compels visitors to return.
To take advantage of these benefits, update your site by publishing three to four new pages of high-quality content per week.
It’s Not Secured With HTTPS
The rise of online privacy breaches has led internet users to choose and use websites more cautiously than in the past. If a visitor doesn’t believe your website is secure, he or she may leave to ensure that their private information isn’t stolen or leaked.
To make visitors feel safe, your website should use the Hypertext Transfer Protocol Secure (HTTPS). A type of encrypted network communication protocol, HTTPS scrambles data transmitted to and from your website to prevent unauthorized users from reading it. Using HTTPS will also give your site a secure padlock icon when viewed in the Chrome browser, whereas using HTTP will result in a “Not Secure” label.
Website Re-Design Process
What are the steps involved in our redesign process?
Decide on a Goal for new website
Every redesign starts with a vision and an attempt to solve a problem. It’s important to be clear about why you are doing a redesign in the first place and to tie that motivation to measurable results.
Pull Analytics for your current website
Taking a closer look at your website will identify what works and what needs improving. Conducting an in-depth analysis of your current site analysis to better measure the success of your new site.
Create Optimized Content for your Site
Your brand messaging and value proposition should be crafted in a way so that a new visitor can come to your website and immediately understand who you are and what you do.
Design and Build the New Website
Good design should be simple engaging and responsive. The creative process allows us to explore different design layouts, colours and fonts to see which combination provides the best overall experience for your user.
Analyze & make changes to the new design
Being 100% happy with your website’s new look is of upmost importance. We take the time for quality assurance testing, ensuring your website looks and functions exactly as planned.
Test Site on every browser and device
Browsers and devices have different ways of reading data. We ensure that your website will appear the way it is designed to no matter how a visitor chooses to view it.
Launch and promote the new website
A newly redesigned website offers a great excuse to reconnect with your network. Announcements about your website re-launch can be make via social media, newsletters, email blasts and blog posts.
Analyse your changes
There are always going to be new ways to improve your business and your website. We will show you the simple ways to analyse your data so you are aware of how well your new website is preforming.
Frequently Asked Questions
Have a question for us?
Will my site be down while re-design process in being completed?
No. Your new website will either be a fresh new website or a clone of your original. Once design and building is complete, your new website will be swapped in for your old one with minimal downtime. To ensure the minimum of interruptions, uploading of new site can be done at low site traffic times.
How long will it take to complete?
Typically, our redesigned process can take up to 5 to 10 working days but it is completely dependent on the initial work that is agreed upon during the design stage.
Do packages include Web Hosting?
Do packages include ongoing support?
Support can be arranged on a pay as you go or fixed monthly support options.
Have a website in need of a revamp? Get a free quote today
Tell us about your website and we’ll get back to you within 1 working day.